Hotel Market Segmentation: find and Drive more Business

Pro tip: Look for a hotel channel manager that connects with your hotel PMS to facilitate ensure that your hotel’s live availability and rate level restrictions are reflected accurately via online distribution channels. Look at how much your hotel spends to acquire a new guest in each market segment (acquisition per guest), the ancillary revenue generated by a guest from each segment (how much non-room revenue is spent on goods and services), and how much total revenue each segment brings into the hotel. Once you’ve accurately identified the base of your business, you are able to make rate and inventory changes that maximise the revenue potential of your hotel. What you do with your segmentation information is just as important as its accuracy. Once you have detailed data regarding the travel patterns and behaviors of your hotel’s best-performing segments, put it to good use! Unearth new business opportunities in your market by uncovering local demand generators.

This is one way of saving money but you have to choose the best policy from a reputable insurer. If you are a frequent traveler and travel more than once a year or if you travel frequently for business purposes, annual travel insurance is the best option for you. Annual insurance will work out much cheaper than booking single trip travel insurance for each trip. Annual travel insurance saves you time and money as you can enjoy your trip with reduced risk and cover against different losses or unpredictable situations. Choosing the best annual travel insurance policy is the difficult part. There is no shortcut for this, you must compare policies and companies on the internet, read reviews, terms and conditions and speak with the insurer direct if you have any questions. This helps you to select a reasonable annual travel insurance policy and keep you happy during your travels.

Everyone deserves a relaxing shower and a comfy bed to sleep after exploring a new city, enjoying the beach, or facing a crazy adventure in the mountains. It can be a luxury hotel, a cozy guesthouse, or a friendly hostel. It doesn’t matter what type of accommodation you choose, the important thing is that it matches your needs, desires, and pocket. Booking the right accommodation can be easy and fun, but also rather challenging and tiring. We know that as we’ve been to all stages of searching, booking, and staying. Sometimes we successfully achieved our target (good shower and bed), others we missed it horribly (bed bugs and cold water). The positive outcome is that we’ve learned how to avoid pitfalls, and now it’s time to share our tips on how to book accommodation worldwide. Regardless of your budget or your style of traveling, you can use the steps below to book any hotel, hostel, camping site, or resort. By doing so, you’ll avoid the risks of getting stressed during the booking process and, worse, staying in a bad place that can ruin your entire travel experience.

If you click on links we provide, we may receive compensation. Why Oklahoma City is one professional traveler’s favorite destination – and how Marriott’s new Autograph Collection, The National, elevates the Southwestern city. Stefanie Waldek is a space, travel, and design journalist with expertise in aviation, meteorology, and polar regions. She was a former editor at Architectural Digest, TripAdvisor, and ArtNews. When people ask me about my favorite places to travel, I start with Antarctica. Everyone nods – that makes sense. And then I tell them Oklahoma City, and their bewilderment at the juxtaposition will never cease to amuse me. A few years back, my husband and I took a five-month road trip across the country when we moved from New York to L.A. Since the journey coincided with storm-chasing season, I thought I might up my chance of seeing some severe weather by spending a month in the heart of Tornado Alley: Oklahoma City.

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Author: timothy